coconuts
Branding
A concept plant based coconut yoghurt
Coconutz is a concept product conceived by yours truly.
If it was real, it would have been the richest, most decadent, fresh coconut yoghurt made with 100% plantbased materials.
THE STYLE
For the design I wanted something playful and bright with a very contemporary feel. I settled on the teal tones with clean, fresh, tropical, coconut palms by a tropical beach-kind of feeling. By adding the light blue and pink I created a colour palette that is going to separate this product from its competitors. The custom yoghurt-drip shapes add to brand visuals.